Idiocracy: A Depraved and Hilarious Tale of Corporate Conspiracy

12 05 2008

By Jill Ettinger

In Mike Judge’s movie Idiocracy, America’s future is overrun by a country full of, well, you guessed it (hopefully), idiots. A garishly branded White House is home to a porn-star president championing the nation deeper into a terminal identity crisis and a terrifying degree of blind patriotism for corporate agendas.

The anti-intellectual future-culture lacks ambition outside of watching monster truck racing, TV programs like “Ow, My Balls!” while getting cracked out on tubs of junk food glop, shopping in city-size Costco stores (character “Frito” went to law school there) or stopping in a Starbucks where they serve up sex in addition to lattes. Judge’s message, like in his classic flick Office Space (or any of the Beavis & Butthead episodes), is a goofy and colorful over-dramatization, and although this theatrical flop is set several hundred calendar pages still to come, it clearly parallels today’s state of the nation.

In his humorous stay-the-course commentary on our relationship with corporations, Judge depicts a future that is a conglomerated landscape where virtually everything is branded with some obscene corporate logo, as big businesses have grown even bigger and more invested in our dependency on their products, regardless of whether they’re safe or effective. Brawndo: The Thirst Mutilator is the Gatorade-like green beverage of choice found everywhere. Water is relegated to importance only in toilet flushing while drinking fountains dispense Brawndo to a subservient nation, half of whom also work for the manufacturer.

Read the full story on Reality Sandwich here.

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