MTV Recreates the Holocaust – for Teens

3 04 2008

By Derek Beres

A recent series of commercials produced by MTV’s youth networking website, Think MTV, poses an interesting conundrum to the modern television viewer. Using the Holocaust as the backdrop for what could befall America if we are “not careful,” the 30-second spots questions the integrity of the network for using an example that remains fresh in the memories and minds of a culture. Which seems to be exactly their point, if they have one.

The first, Subway Roundup, starts off on a NY underground car that buckles along shakily. The lights go out; the faces of riders are nervous, or disinterested; the car rocks side to side, apparently mimicking concentration camp railways. When the car stops, fierce officers gaze in, machine guns cocked. They lead the riders out in a single line fashion, sometimes pushing, forming an orderly line. The final image dissolves into Nazi Germany.

The second, Home Raid, uses the same motif. A family is at home, relaxing, until being brutishly handled by the same thug cops. They come in, guns drawn, and put them into an open truck, where they will be shipped off to … dissolve: Hitlerian times. Both use minimal dialogue (gruff commands from cops, barely audible); I suspect the silence is meant to represent part shock/part Paxil sedentary. The victims never fight, allowing themselves to be escorted into what I guess to be a sort of penitentiary system or, worse, some futuristic concoction of oppression that the MTV marketing staff has dreamed up.

Read the full article on the Huffington Post

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