Cleaning Up Soap: Why The Bronner Family Is Washing Out a Few Mouths

27 03 2008

By Jill Ettinger

What we eat, drink and breathe is certainly important, but so is what we absorb through our skin. The skin is an organ – our largest in fact. Our internal control centers are all wrapped up inside this giant organ, yet we seem to forget (or ignore) this truth. Perhaps it’s because our personalities and identities appear to be forged through our skin’s shapes and colors. We deem it as a reflection of our deeper “organ-less” self, when it is simply just one part of the whole.

Contrary to red carpet commentary and style magazine recommendations, the skin does much more than make us sexy or otherwise. It does more than keep our bones and guts from falling all over the place. It soaks up nutrients; it’s both a delivery system and a barrier. The skin is our most corporeal relationship. It’s sensual and mysterious. And of course, it must be kept clean.

If cleanliness is indeed right up there next to the holiest of all things, then the Bronner family appear to be a bunch of angels working overtime, ensuring people are truly getting soaps that are safe and effective, not laced with harsh chemicals.

Read the full article on Reality Sandwich.




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